Amazon Marketing Services

Ensure brand consistency & success across multiple locations.

Amazon Account Management

Optimizing Your Amazon Budget for Maximum ROI

In a marketplace where millions of people make purchases on Amazon, gaining a competitive edge is crucial. The last thing you want is to invest in selling on Amazon only to have your products noticed. Recognizing Amazon’s dominant presence in the U.S. retail eCommerce market is one thing, but knowing how to navigate it successfully is another challenge. How do you initiate your journey? How do you make your product or service stand out? How do you avoid getting lost in the crowded Amazon marketplace?

Our seasoned team of Amazon marketing experts collaborates with you to devise a customized strategy that maximizes your budget. Partnering with an Amazon agency with a track record of proven results is essential to achieving the highest return on investment (ROI) for your Amazon marketing efforts.

Amazon Listing Optimization

We Optimize Your Amazon Product Descriptions and Images

From start to finish, we handle every aspect to elevate your organic rankings and increase sales. Numerous Amazon product listings need more optimization, leading to untapped revenue potential. Our Amazon experts ensure you achieve maximum return on investment (ROI) from the outset. Here’s how our marketing agency achieves this:

1. Comprehensive Audit

We thoroughly audit your current product listings, ensuring correct categorization and optimizing all metadata for optimal performance.

2. Research

Our team performs category and keyword-level research to pinpoint the most relevant words and phrases for your products, driving higher organic search rankings.

3. Strategic Copywriting

Working within Amazon’s character limits, we maximize your titles, product feature bullets, and descriptions with high-search-volume keywords. Our persuasive copy is crafted to transform clicks into purchases.

4. Compelling Imagery

Leveraging your existing creative assets, we create captivating product imagery designed to appeal to a mobile-first shopper, enhancing the overall visual appeal of your listings.

Pricing Strategy & Testing

Achieve Amazon Best Seller Status in Your First 30 Days with Edex

Edex Internet Marketing Agency works with major international restoration services companies across the globe. We manage the company’s SEO campaigns for about 105 franchises.

One of the pivotal steps toward success as an Amazon seller involves implementing effective pricing strategies to boost rankings, conversions, and revenue. Our marketing agency recognizes the significance of this aspect and carefully analyzes various variables when introducing a new product. Our Amazon marketing services encompass thorough competitor analysis to determine the optimal price for your product.

Frequent changes to product prices can adversely affect your Amazon optimization. Instead, we advocate leveraging Amazon’s discounts, coupons, and deals to resonate with price-conscious shoppers. The lowest price is sometimes the best and the highest. With our experienced marketing agency, we collaborate with you to identify the ideal balance, a sweet spot that drives sales and enhances profit margins.

Within our suite of Amazon marketing services, our collaborative approach with clients involves crafting a comprehensive sales strategy incorporating an optimal mix of campaign types and promotional offers. This encompasses

1. Sponsored Products

Strategically promoting individual products to increase visibility and sales.

2. Sponsored Brands

Elevating brand visibility through customized ads showcasing your products.

3. Sponsored Display

Displaying ads to reach potential customers on and off Amazon.

4. Buy One Get One (BOGO) Promotions

Enticing customers with special deals on paired products.

5. Percentage-off Coupon Promotions

Offering discounts through coupon promotions to attract and retain customers.

6. Lightning Deals

Limited-time promotions that create a sense of urgency and drive sales.

7. Virtual Bundles

Creating attractive bundles of related products to encourage additional purchases.

This comprehensive approach ensures a well-rounded and effective Amazon marketing strategy tailored to meet your business goals and enhance overall performance.

Amazon Catalog Organization

We Ensure Maximum Optimization of Your Amazon Product Detail Page

If you already have an established Amazon catalogue, our focus extends to evaluating the categories in which you operate. We meticulously examine parent-child variations to ensure proper organization and optimization. Variations refer to products interconnected by attributes such as colour and size. A well-thought-out variation strategy can enhance conversion rates by allowing shoppers to conveniently compare and select products on a single product detail page.

Recognizing the connection between the catalogue and your brand, especially if you are building a brand on Amazon, is crucial. A complete catalogue becomes a representation of your brand on the platform. We aim to direct individuals to your branded area, ensuring a cohesive brand presence. For brands on Amazon, we specialize in running sponsored brand advertisements, a strategy distinct from sponsored product ads, to amplify your brand visibility and impact.

Amazon Brand Registry

Elevating Clients to New Heights with Amazon-Enhanced Brand Content

For brand registration on Amazon, a trademark is a prerequisite. As part of our comprehensive marketing services, we assist clients in the application process for a trademark, followed by the registration of an Amazon brand. Brand registry bestows sellers with greater control over their Amazon product listings, offering an opportunity to elevate their overall strategy. A key aspect of this enhancement is utilising what was formerly known as Enhanced Brand Content, now called Amazon A+ Content.

Our team of Amazon-certified strategists collaborates with clients to maximize their Amazon A+ efforts. This feature allows brand owners to replace standard product descriptions with visually appealing, branded content that provides additional product details and usage information. Integrating Amazon A+ Content into product detail pages can boost traffic, improve conversion rates, and increase sales.

As your dedicated Amazon agency partner, we diligently work to safeguard your intellectual property. Our system employs monitoring mechanisms and automated removal requests, escalating to legal action when necessary, to ensure the removal of competitors infringing on your copyrights and illegally selling your products. This proactive approach safeguards against Amazon leech scams and protects your store, products, and brand integrity.

Amazon Suspension Appeal

Swift Resolution with Our Amazon Experts

A suspended Amazon account can disrupt your entire business operations. If you’ve received an Amazon suspension notice, our experienced Amazon services team is here to assist. We navigate you through the intricacies of an Amazon suspension appeal, guiding you through every step. Our seasoned Amazon experts communicate with Amazon account representatives on your behalf, furnish the necessary documentation, address the underlying issue causing the suspension, and, if required, deploy legal resources to expedite your Amazon suspension appeal.

Our proactive approach helps you avoid suspensions by implementing Amazon’s best practices, ensuring your business’s sustained success and growth on the platform.

A Transparent Amazon Marketing Agency

Stay Informed with Comprehensive Reports

Our marketing service team upholds integrity in every aspect of our business. At Edex, we pride ourselves on transparency, ensuring that you are always in the know about every aspect of your business. We commit to full transparency, with no hidden fees, smoke, or mirrors in our reporting.

With our upfront approach, you receive detailed reports from our Amazon AMS team daily, weekly, and monthly. This complete transparency allows you to have firsthand knowledge of how our efforts are contributing to the increase in your online revenue.

Amazon Marketing Services

Looking for an Amazon Agency that's Primed to Deliver?

Amazon SEO Excellence

As a comprehensive Amazon SEO team, we specialize in swiftly launching your eCommerce business on Amazon. Our step-by-step guidance covers everything from initial Amazon seller setup to elevating your ranking and enhancing your conversion rates. Throughout this journey, we meticulously handle every detail, including an Amazon account audit, competitor analysis, keyword research, and crafting optimized product descriptions that are both clear and concise.

Amazon Advertising/PPC Mastery

Amazon is no longer a hidden gem but a bustling marketplace with countless sellers. To stand out and move your products effectively on Amazon, you need to embrace a "pay-to-play" approach. Successful sellers leverage Pay-Per-Click (PPC) campaigns and strategies to set themselves apart. Our team of Amazon advertising experts ensures that you enter the game and thrive by establishing an optimal mix of sponsored products, brands, displays, and video ads. Whether in Amazon Vendor Central or Amazon Seller Central, we strategically position your products to maximize visibility and drive sales.

Amazon Reporting & Analytics Mastery

At Edex, we prioritize keeping every client informed about their business and our involvement through meticulous data analytics. Our commitment to transparency is evident in the detailed monthly Amazon advertising reports we provide. These reports encompass crucial metrics such as spending, return on ad spend (ROAS), advertising cost of sales (ACoS), and comprehensive pay-per-click (PPC) data. As part of our comprehensive marketing services for Amazon, we go the extra mile by offering clients in-depth reports on Fulfillment By Amazon (FBA) fees, exposing hidden costs and ensuring a thorough understanding of all financial aspects of your Amazon business.

Amazon Brand Stores Unleashed

In 2018, Amazon strongly emphasised keeping small- and medium-sized businesses relevant by introducing Amazon Brand Stores. Picture these as miniature websites within Amazon, allowing shoppers to explore all the products in your catalogue, gain detailed insights into your products, brand, and production process, and even view instructional videos showcasing your products in action. Our Amazon experts excel in setting up and designing visually appealing Amazon Brand Stores, strategically positioning your products for maximum exposure through Amazon A+ content. To elevate your brand-building efforts, Edex's Amazon Strategists will craft your Amazon Brand Store, a dedicated space for narrating your brand story and highlighting key product features, best sellers, and deals. Leveraging sponsored brand ads, we drive shoppers to the brand store, where they can peruse your entire product catalogue. We enhance your product detail page with A+ content, incorporating high-quality images and employing design and development strategies to boost sales.

Ready to Grow Your Amazon Business?

Work with the Amazon Marketing Agency with Proven Results

Amazon FAQs

Amazon Seller Central is a platform that allows businesses to sell their products directly to Amazon's vast customer base. It provides tools and resources for managing inventory, processing orders, setting pricing, and handling customer service. By leveraging Amazon Seller Central, businesses can reach millions of potential customers worldwide, tap into Amazon's fulfillment network for efficient order fulfillment, and access valuable insights to optimize their sales and growth strategies on the platform.

Our Amazon branding service focuses on enhancing the visibility, credibility, and appeal of your brand on the Amazon marketplace. We work closely with you to develop a comprehensive branding strategy that aligns with your business goals and target audience. This may include optimizing product listings with high-quality images, compelling product descriptions, and keyword-rich content, as well as designing custom packaging, creating branded storefronts, and implementing enhanced brand content (EBC) to showcase your unique value proposition and differentiate your products from competitors.

Franchise SEO focuses on optimizing the online presence of multi-location businesses with multiple franchise locations. It involves implementing strategies that maintain brand consistency across all franchise websites while also catering to local search intent and geographical targeting. Franchise SEO strategies may include local citation management, location-specific landing pages, Google My Business optimization, and review management to enhance visibility and drive foot traffic to individual franchise locations.

Our approach to optimizing product listings on Amazon involves thorough keyword research, competitive analysis, and best practices for search engine optimization (SEO). We focus on crafting compelling titles, bullet points, and product descriptions that incorporate relevant keywords and highlight key selling points and benefits. Additionally, we optimize product images to grab attention, showcase product features, and inspire confidence in potential buyers. By continuously monitoring performance metrics and refining listing elements, we help maximize visibility, click-through rates, and conversions for your products on Amazon.

Our Amazon services stand out due to our deep expertise, personalized approach, and commitment to delivering tangible results for our clients. We tailor our services to meet your specific needs and goals, whether you're a new seller looking to establish a presence on Amazon or an established brand seeking to optimize your existing operations and drive growth. To get started, simply reach out to us for a consultation, and let's explore how we can help you unlock the full potential of selling on Amazon and achieve your e-commerce objectives effectively and efficiently.