Social Media Management

Strategically curating, scheduling, and engaging with content across platforms.

Is your social media outreach falling short of expectations? In today’s landscape, social media operates on a “pay-to-play” basis, demanding all your resources: a comprehensive strategy, unwavering commitment, and a well-defined budget. Beyond organic efforts, reaching your target audience often requires investing in advertising, be it for an ongoing campaign or a one-time sponsored post.

To optimize your online presence, Edex Internet Marketing Agency seamlessly integrates social media management services into your overall marketing strategy. A well-executed Facebook or Instagram management service holds the potential to attract, nurture, and convert followers into devoted customers. Our team has successfully implemented and overseen social media management campaigns for both small businesses and enterprises, demonstrating our expertise in navigating this dynamic landscape.

What Is Social Media Management?

Tailored Strategies Focused on Elevating Customer Engagement

In the dynamic landscape of evolving social media, industry players uphold the core principles of each channel: the trifecta of connection, communication, and community. According to Sprout Social data, 58 percent of consumers follow a brand’s social page to stay informed about new products or services. Therefore, brands must ensure their content goes beyond mere promotions, satisfying the need for connection, engaging communication, and community building.

This is where social media management, also known as social media marketing management, comes into play. It is a branch of social media marketing (SMM) encompassing the planning, creation, and publication of content on social platforms. Social media management involves regular audits of social profiles and audience research, crucial elements for deploying relevant content.

At Edex Digital, we adopt a comprehensive approach to manage our clients’ social media accounts successfully. Our social media management company seamlessly integrates organic and paid solutions to yield the most efficient and profitable results.

Integrated Processes for Maximum Impact

Enhancing Your Social Media Marketing Approach

Social media marketing involves more than standalone processes; it demands an integrated approach to establish interconnectedness between your customer, content, and company. Mere sharing links on your social channels falls short of achieving impactful results for your social media endeavours.

Our digital marketing agency adopts a systematic approach to ensure that all our online marketing endeavours yield profitable results. Take advantage of Edex’s internet marketing services today and let us assist you in enhancing your customer acquisition and retention rates

Strategy Creation

Develop a comprehensive map or plan outlining your social media goals, the steps to achieve them, a corresponding timeline, and metrics to track progress. The definition of social media management is complete, emphasising strategy. Consider critical factors such as platform selection, target audience identification, content types, key performance indicators (KPIs), and social media management software utilisation.

Inbound Engagement Monitoring

This involves responding to comments, questions, and interactions with all social media content and profiles, fostering ongoing conversations initiated by fans. Research indicates that around two-thirds of consumers seek a connection with brands. Encourage two-way communication across all your social platforms, even when deploying specialised services like Instagram or TikTok management focused on video content.

Analytics Monitoring

Gather and analyse data against metrics to ensure the achievement of results. Let data steer your corporate, multi-location business, or franchise social media management campaigns. Monitor vital metrics on your chosen platforms, including engagement metrics (likes, shares, and comments), impressions, and click-through rates for targeted social ads.

Why Businesses Need Social Media Management

The Crucial Role of Social Media Management for Businesses

Business owners and marketers recognize social media’s pivotal role in any robust digital strategy. Consequently, social media is often addressed at the inception of a business or brand. However, delving into social media marketing reveals many elements that must be navigated and implemented to achieve success across various platforms. Consider the demands of social media management for small businesses, which entails crafting a comprehensive strategy, consistently posting and scheduling high-quality content, promptly responding to customer comments, actively engaging with users, and establishing paid advertising campaigns. This multifaceted approach necessitates a dedicated budget, specialized tools, and even a team of strategists and specialists. Effectively balancing these dynamic components is the essence of social media management. For many businesses, allocating the necessary resources for in-house execution of full-scope services like Facebook or LinkedIn management is a formidable challenge. The additional costs associated with services such as YouTube or Pinterest management are often beyond consideration. Managing these platforms requires a level of bandwidth that many businesses need to possess.

Enjoying the Benefits – Minus the Burden

Unlocking the Power of Social Media: A Call to Businesses and Marketers

Recognizing the significant effort and cost associated with social media marketing is crucial for business owners and marketers. However, it is equally important to acknowledge the remarkable benefits that a comprehensive strategy can deliver. For those seeking to harness these advantages without breaking the bank, the role of a social media management agency becomes particularly noteworthy. Why miss the opportunity to elevate brand awareness, generate leads, and boost sales when a dedicated social media management agency stands ready to support you? Attempting to navigate the complexities alone may lead to falling short of your goals. Instead, consider the cost-effective route of leveraging the expertise and resources offered by a specialized agency.

The Smart Choice Is to Invest in a Skilled, Outsourced Team

The Smart Choice Is to Invest in a Skilled, Outsourced Team

Experience the full potential of your social media endeavours by enlisting the expertise of a seasoned social team. With a track record of success in deploying tailored social campaigns and strategies, our team at Edex is poised to meet the unique needs of your business. While many professionals turn to software and tools for efficiency, the impact of a dedicated social media and content marketer must be balanced. At Edex, we offer more than just streamlined processes – we provide an experienced professional who aligns their efforts with your holistic marketing strategy. This ensures creating content that resonates directly with your target audience, driving reach and fostering engagement.

As a frontrunner among social media management companies, our mission is clear – to deliver a comprehensive social marketing service to businesses of all types. Experience the difference of a dedicated team committed to maximizing the potential of your social media presence.

Strategies Employed by Top Social Media Marketers to Achieve Client Goals

Audience-Centric Content

Crafting content that precisely aligns with the needs and preferences of your target audience.

Active Engagement

Seizing every opportunity to respond to questions and sustain conversations initiated by customers or fans.

Budget Allocation

Prudent and well-appropriated management of your social media management budget.

Service Package Flexibility

We offer a service package that can be tailored to include both organic and paid social components based on your specific priorities.

Unified Multi-Channel Approach:

Applying nuanced strategies while maintaining cohesion across multi-channel efforts.

Discover the Ultimate Social Media Management Solution at Edex

Your quest for the finest social media management company concludes with Edex. We deliver comprehensive strategies for managing Facebook, Instagram, TikTok, and YouTube. Our suite of social media marketing and management services caters to the needs of company owners and marketers across diverse niches.

But our expertise continues beyond there. We go beyond conventional boundaries by integrating social media follower growth tactics seamlessly into your email marketing campaigns, ensuring targeted reach and engagement. Moreover, our approach involves aligning your social strategy with website optimization tactics, creating a synergy that amplifies site traffic and enhances conversion rates. At Edex, we believe in the power of interconnected marketing strategies, where your social media endeavours complement and strengthen the impact of your overall marketing initiatives.

Organic vs Paid Social: What’s the Difference?

Choose the Right Channels and Tactics That Work for You

Understanding the distinctions between organic and paid strategies is crucial when navigating social media management. Not all agencies claiming to be “social media management near me” in search results excel in both approaches. These strategies often complement each other in a well-rounded social media strategy.

  • Organic Social:

This approach utilizes free tools provided by social networks to foster brand awareness, engage existing audiences, and respond to customer comments. Crafting compelling and relevant content enhances visibility in search engine queries.

  • Paid Social:

Involves placing paid advertisements and sponsored messages on social media platforms to target specific user profiles and broaden audience reach. The primary purposes of each, according to our social media managers Tear (organic) and Czeszewski (paid), are as follows:

Organic Social

Paid Social

Deciding between the two or opting for a mix depends on your specific goals. Tear emphasizes the challenge of reaching social media users without some budget, emphasizing that a boosting budget, no matter how small, is advantageous for campaign kickstarting. Collaborating with an agency or expert capable of handling both organic and paid social campaigns, like Edex, ensures efficiency and effectiveness in the long run. We provide dedicated strategists for each approach, match clients with the best experts, and continually optimize based on data for sustained growth.

Types of Social Media Management for Business Owners

Your Trusted Partner for Comprehensive Social Media Management

Top-tier social media management agencies possess the ability to customize solutions for businesses of all sizes and shapes. At Thrive, our expertise extends across various niches, ensuring tailored solutions from organic Facebook and Instagram marketing to strategic YouTube and Twitter advertising. Our in-depth industry knowledge, a crucial aspect of our comprehensive research, enables us to pinpoint the ideal social platforms, overarching strategies, and targeted campaigns aligned with your business goals.tus nec ullamcorper mattis, pulvinar dapibus leo.

While a universal social media management definition exists, its components are adopted differently across industries. Our diverse social media management offering encompasses the following:

In specific scenarios, fellow digital marketing firms join us to enhance their client’s online presence and engagement on social platforms. They leverage our white-label social media management packages, a unique offering designed to support digital marketers in building out their social management teams and service offerings. Thrive is a reliable partner committed to delivering effective and tailored social media solutions across industries and business scales.

Social Media Platforms Edex Helps Manage

Elevate Your Brand with Targeted Social Media Management Across Platforms

Every platform requires a unique approach, and as an award-winning social media management firm, we excel in meeting this challenge. Our diverse portfolio allows us to cater to those needing an Instagram management agency or ready to engage with YouTube management companies. Our greatest strength lies in seamlessly integrating all efforts to deliver optimal results.

Facebook Management

With over 1 billion daily active users, Facebook offers extensive reach for social media management, catering to small businesses and large corporations. Benefit from low-cost marketing, precise targeting, and organic follower engagement with our Facebook management services. Our social media management company provides strategy recommendations, content development, and comprehensive organic and paid advertising monitoring.

Twitter Management

Engage in meaningful conversations on Twitter to connect with your target audience and advocate for causes your brand supports. This interactive platform is ideal for expanding outreach and establishing your brand personality. Whether you require large enterprise or small business social media management, our Twitter management experts help devise a cohesive, channel-specific strategy.

Instagram Management

Approximately one-third of Instagram's 1 billion monthly active users have purchased on the platform. Optimize your social media marketing management on this visually-driven app to achieve sales goals. As an experienced Instagram management agency, Thrive handles everything from gallery posts and stories to interstitial ads, ensuring your brand's success.

LinkedIn Management

LinkedIn is a prime space for B2B companies to engage executives and decision-makers. Leverage its native social media management software solutions for lead generation with our enterprise social media management services. Our LinkedIn management services aim to enhance brand credibility, showcase thought leadership, outpace competitors, and instil market trust.

Youtube Management

YouTube's commercial success is tied to delivering relevant videos to user searches. Thrive's YouTube management approach simplifies this process by embedding SEO best practices into your channel. Our experts research appropriate title tags and descriptions for your video uploads, ensuring your brand's visibility.

Pinterest Advertising

Enhance add-to-cart and checkout rates by strategically sharing your eCommerce catalogue on Pinterest. Thrive is committed to posting, optimizing, and positioning your pins, setting us apart from other social media management agencies. Our strategists respond to inbound engagement, including comments, questions, and feedback.

TikTok Management

Rising rapidly to a global platform, TikTok has revolutionized social media management, especially for small businesses. Leverage TikTok for business solutions designed to target and connect with the next generation. Entrust your social media content management to our specialists, who understand the dynamics of this massive platform.

Edex’s Social Media Management Services

Trusted Trends and Tactics for Generating Qualified Leads

Social Media Marketing

Connect with your target audience and promote your offerings at digital speed through the strategic process known as social media marketing. Our social media management services encompass market research, strategy-building, consumer engagement, and campaign-based marketing management to elevate brand visibility and achieve your business goals.

Social Media Advertising

Harness the power of paid social advertising, a trend that keeps 65 per cent of consumers clicking. Collaborate with Thrive experts to create a comprehensive social media management game plan. We identify platforms where your target audience resides, craft custom-built ads, and align ad campaigns with your budget, transforming clicks into purchases and maximizing your return on ad spend (ROAS).

Social Media Brand Management

Edex executes and monitors organic and paid brand campaigns across multiple platforms from Facebook management to TikTok management. Our social media management company provides custom solutions to establish a positive brand image, amplify reach, and boost sales and profits.

Social Media Follower Growth

Expand your market and grow your social following with our sustainable growth strategy. Rely on our integrated approach through Facebook, Twitter, and Instagram management services, incorporating social media invite emails and website follower growth buttons.

Social Media SEO

Direct visitors to your site and secure visibility for your links in social search results through effective social media optimization. With guidance from your dedicated social media manager, distribute links on your social profiles to increase exposure and extend the lifespan of your content. Social media management firms assist in leveraging the fact that search engines can index your organic posts if they are relevant to people’s queries.

Video Production

Enhance user understanding of your product or service by featuring videos across your accounts. Our in-house team handles total production, differentiating us from other YouTube management companies that tend to outsource. From conceptualization to finalization, we specialize in ad production, demos, explainers, event highlights, and testimonials.

Social Media Content Writing

Captivate your audience with high-value, engaging posts crafted by Edex’s social media content management and creation experts. Design organic social content that attracts interest and influences decisions, while paid social content drives traffic and potential leads to your site.

Social Media Reputation Management

Build a positive brand identity by responding to reviews, maintaining goodwill with stakeholders, and growing your social media following. Our solutions include online reputation management (ORM), allowing you to shape public perception on social platforms and gain confidence through customer approval—a crucial component of any business social media management strategy.

What Is Social Media Management for Agencies

Craft Exceptional Content Tailored for Every Follower Type

While you’re likely acquainted with most of our social media marketing services, the white-label social management concept might pique your interest. Let’s clarify: This service is designed for smaller social media management firms or agencies with limited capacity, enabling them to offer social media management or marketing to their clients without having an in-house social media team.

Partnering with a trusted white-label social media management company allows a digital marketing agency with a dedicated social media team to enhance its social marketing competencies. This collaboration empowers any digital agency to propel its clients to social media supremacy.

Our unique white-label service extends several benefits to our partners:

  • Support for Digital Marketers: This is especially valuable for those still building their social management teams and services.
  • Branded Communications: Maintain brand consistency by having all client-facing documents and communications bear the partner agency’s name.
  • Competitive Edge: Transform from being just a Facebook, LinkedIn, YouTube, or Instagram management agency into a full-fledged social media management agency.
  • Diversified Portfolio: Broaden the social media management business portfolio by delivering organic posts and targeted social ads through a proficient white-label social media management agency.

Why Choose Edex for Your Social Media Management

Explore Tailored Social Packages for Your Growth Goals

With the increasing complexity of social media management, more small-business owners are recognizing the value of collaborating with experts. At Edex, we accommodate your needs regardless of industry, business size, or budget constraints. Drawing on nearly two decades of social media marketing expertise, our data-driven professionals are ready to manage and guide your social media accounts towards your desired results.

Here are some benefits you can expect:

Deliverable-Based Packages

Whether content, engagement, strategy, or analytics, Edex handles monthly small- and large-scale deliverables. For instance, if you opt for our Instagram management services, you'll receive a customized list of items within the project deadline. Our social media management agency prioritizes using the best tools and tactics to meet or exceed your expectations.

Extensive Subject Matter Expertise

We match you with the best social media management strategists based on your urgent needs. Our paid and organic teams possess precise skill sets to cover all aspects, whether you're looking for pay-per-click advertising from our LinkedIn management services or prefer organic posting from our Pinterest management services. We tailor our services for small businesses, Fortune 501 companies, and franchisees.

Dedicated Account Managers

Consider Edex's social media management firm as an extended unit of your marketing team. Whether you're a direct or white-label social media management client, an account manager will closely collaborate with you from start to finish, providing an overview or detailed progress updates

"Quality Over Quantity" Focus

In line with the dynamic nature of social media content management, our teams stay flexible, adapting strategies and techniques accordingly. We have shifted from increasing posting frequency to prioritizing valuable content across platforms such as Facebook, Instagram, and Twitter.

Semi-Monthly Reports

You receive mid-month and monthly reports to provide an accurate picture of your campaign status. Your account manager can address any questions about our franchise or enterprise social media management solutions. Additionally, you can access real-time data through Edex's proprietary social media management software, the online client portal

Sharp Trendspotting

We avoid resistance to shifts in social media management service packages and stay ahead by spotting, predicting, and embracing the most lucrative trends and the best social media management tools