Pay Per Click(PPC)

An advertising model where advertisers pay for each click on their ads.

As the currents of digital marketing undergo rapid changes, numerous businesses are searching for swift and efficient strategies to place their brands prominently before customers with high conversion potential. Elevate your search engine visibility and witness immediate outcomes by opting for the PPC management services offered by Edex Internet Marketing Agency.

Navigate Your Brand's Path with Informed Choices in PPC Advertising

In the present digital era, the online landscape is expanding rapidly, with websites multiplying at an unprecedented rate. Whether they are small enterprises, franchises, eCommerce ventures, or entrepreneurial ventures, virtually everyone is leveraging the internet to explore advertising avenues and optimize various conversion paths. While this surge in marketing possibilities is apparent, it also intensifies challenges. Even with an array of advertising tools and digital marketing channels, certain businesses need to be noticed by their intended audience. Consequently, participants in the market find themselves engaged in an uphill struggle, making minimal headway in their internet marketing endeavours.

Key Challenges Faced by Online Companies

Increased Competition:

The digital landscape is becoming more crowded, intensifying competition among online businesses.

The surge in Ad Blockers:

The prevalence of ad blockers hinders the effectiveness of traditional online advertising methods.

Strict Industry Regulations:

Adherence to industry regulation poses challenges for companies aiming to stay compliment while promoting their products or services.

Changing Customer Demands:

Adapting to evolving customer preferences and demands requires constant adjustment in marketing strategies.

Varying Market Standards:

Differing standards across markets create complexities for companies operating in multiple regions.

High Digital Ad Spending:

Digital advertising costs are escalating, impacting companies with constrained marketing budgets.

Elusive Consumers:

Capturing and retaining the attention of target audiences in the digital space is increasingly challenging.

Even in the realm of social media marketing, significant obstacles emerge. Initially, social media platforms provided an accessible gateway for businesses to reach millions of prospects globally. However, the landscape has evolved, with social media giants implementing ad regulations that necessitate higher payments for content visibility. This poses challenges, especially for marketers with limited resources who need help to sustain large-scale social media campaigns.

Beyond web development and social media marketing, search engine optimization (SEO) remains pivotal for achieving heightened brand exposure. Nonetheless, the drawback of SEO and other internet marketing strategies is the time, effort, and substantial capital investment required before tangible results materialize. Pay-per-click advertising emerges as a profitable option for those seeking an immediate campaign boost and swift return on investment (ROI). Retain comprehensive control over your paid search marketing endeavours and achieve favourable business outcomes through targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

It is crucial to comprehend your target audience and assess their online behaviours to decide whether employing PPC, organic search, or a blend of these digital marketing tactics is the most effective strategy for your business.



SEO effectively enhances organic traffic, fosters brand awareness, establishes online credibility, and gains customer trust. Despite these benefits, numerous SEO companies caution that tangible results may take four to six months to manifest in a campaign. A study indicates that only 5.7 percent of web pages achieve a top 10 ranking in organic search results for a keyword within a year of publication. Additionally, even these high-performing pages typically take two to six months to secure a top 10 ranking.

Given the time-intensive nature of SEO, many marketers relying heavily on organic search find it challenging to meet their marketing objectives within predefined timelines. Pay-per-click marketing emerges as a favourable alternative if you seek an online marketing strategy offering control, flexibility, and immediate outcomes.


Over time, pay-per-click advertising has established itself as a highly effective and economical online marketing strategy. This approach empowers businesses to manage their advertising budget effectively, ensuring their brand messages reach the right audience at the right time and in digital spaces.

The advantage of pay-per-click marketing lies in its ability to provide precise and targeted visibility, expediting the customer’s purchasing journey and elevating conversion rates. Ideally, a combined strategy incorporating SEO and PPC advertising yields optimal results. Integrated SEO and PPC campaigns offer heightened visibility, drive relevant traffic, and generate long-term advantages.

However, pay-per-click internet marketing emerges as a particularly suitable choice in scenarios with a narrow timeframe to promote brand offerings and significantly impact a niche market.

Maximize Opportunities with Pay-Per-Click Marketing

Edex Internet Marketing Agency is a reliable leader in pay-per-click internet marketing. Our partnership with diverse industry players and marketing professionals enables us to enhance lead generation, elevate brand awareness, and help clients achieve their objectives through our pay-per-click advertising services.

Over the years, our expertise in pay-per-click marketing has deepened, allowing us to fully grasp the intricacies of PPC, its practical implementation for different stakeholders, and the key components necessary for online success. If you still need to decide whether pay-per-click is the ideal advertising model for your company, our dedicated PPC management firm is ready to provide guidance and support.

Discover the essence of PPC and unlock how pay-per-click advertising can propel your business to new heights. Embark on your pay-per-click campaign today, guided by the expertise of Edex’s pay-per-click internet marketing professionals.

Understanding Pay Per Click & Unleashing its Potential

Elevate Your Business Through Targeted Paid Search Campaigns

A marketing report underscores the significance of paid search marketing, with 79 per cent of marketers attesting to its benefits for their businesses. In response, approximately 63 percent of industry players intend to amplify their PPC ads budget to attract new customers seeking their services in the upcoming years.

Social Media Today reveals that over 7 million advertisers invested $10.05 billion in pay-per-click ads in 2021 alone. Pay-per-click has evolved into one of the most prevalent marketing frameworks, promising a higher return on investment. But what exactly is pay-per-click, and how can it enhance your digital marketing endeavours?


Edex’s PPC experts demystify paid search and its workings, guiding the essentials of PPC management. By comprehending the intricacies of pay-per-click processes, you enhance your chances of launching profitable campaigns. Delve into PPC marketing and explore how our pay-per-click marketing agency at Edex can steer you towards success.


PPC, or pay-per-click, is a paid search model employed to enhance brand awareness, promote brand offerings, and rapidly capture the attention of specific audience segments. In 

the realm of PPC, advertisers are charged only when users click on the displayed PPC ads, hence the term “pay-per-click.”

While Google PPC is commonly associated with discussions about PPC, this advertising model extends beyond the Google search engine results pages (SERPs) and the Google Display Network. Major social media platforms like YouTube, Facebook, Pinterest, and LinkedIn also adopt the pay-per-click model.

PPC empowers marketers to strategically place ads across diverse online marketing platforms, ensuring that their products and services gain high visibility among their target audience. Consequently, advertisements across the web predominantly operate on a pay-per-click basis.

What Are the Different Types of PPC Ads?

With an understanding of what constitutes a paid search, the subsequent focus involves exploring the diverse types of PPC marketing campaigns that can bolster your online presence and effectively promote your services to the intended audience. Our pay-per-click advertising agency collaborates closely with your team to identify suitable PPC ads capable of filling your sales funnel.

Several types of pay-per-click ads are at your disposal, aligning with distinct goals:


Search Ads

These ads appear on search engine results pages (SERPs) when users enter relevant queries. They are text-based and prominently displayed at the top or bottom of the search results.

Display Ads

Graphic or visual ads showcased on websites within a display network. This format allows for a creative and visually appealing presentation to capture the audience's attention.

Social Media Ads

Platforms like Facebook, Instagram, LinkedIn, and Twitter offer paid advertising options. These ads can be highly targeted based on user demographics, interests, and behaviours.

Remarketing Ads

Target users who have previously visited your website but have yet to take the desired action. These ads "follow" users across the internet, reminding them of your products or services.

Shopping Ads

Ideal for e-commerce businesses, these ads showcase product images, prices, and descriptions directly on search engine results, making it convenient for users to compare and make purchase decisions.

Video Ads

Featured on platforms like YouTube, video ads engage users through visual storytelling. They can be skippable or non-skippable, depending on the chosen format.

Local Services Ads

Adhering to a pay-per-lead model, local service ads alleviate the burden of paying for clicks that do not translate into leads. This advertising model is exclusive to select markets, catering primarily to HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm collaborates with local service providers to enhance visibility within their target demographics.

In-Stream Ads

Also referred to as YouTube ads, in-stream ads operate on a pay-per-click model and manifest on various platforms, including YouTube search results, videos, and video partners within the Display Network. YouTube ads have gained prominence by offering a distinctive and memorable way to showcase your brand. Recently, Facebook introduced in-stream ads, enabling businesses to strategically place advertisements during optimal slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail-sponsored promotions emerge as a potent tool for generating direct response leads. Operating within users' inboxes, GSP allows you to engage interested leads. GSP incorporates a click-to-call feature, distinguishing itself from YouTube ads and empowering prospects to initiate direct calls and convert seamlessly within your sales funnel. Our PPC company adeptly configures your GSP for maximum targeting precision, ensuring the generation of high-quality clicks.

Google Shopping Ads

Tailored for websites boasting a substantial product inventory, Google Shopping ads make a notable impact. These pay-per-click ads form a carousel positioned above or beside primary Google search results, providing prospects with a preview of products and their prices directly on the Google SERP. This setup ensures that every click incurred carries a heightened potential for conversion, especially when target customers have already perused the comprehensive product offerings within Google Shopping ads. Our PPC agency recommends Google Shopping for eCommerce businesses striving to connect with customers exhibiting clear buying intent.

Amazon PPC Ads

Within the realm of increasingly popular PPC services, Amazon advertising stands out. Tailored for Amazon sellers, Amazon PPC ads facilitate brand awareness, sales enhancement, and increased store visits through strategically placed sponsored ads on key platform locations. At Edex, we harness our PPC experts' technical knowledge and expertise to structure and optimize your Amazon PPC campaigns, ultimately boosting your profit margin.

How Does PPC Marketing Operate?

PPC advertising functions as a keyword-centric marketing strategy. Services like AdWords, specializing in PPC campaign management, attribute value to search terms and phrases based on search volume, difficulty, and competition. The pricing of keywords increases with more advertisers vying for the same keyword.

A competitive landscape ensues as advertisers vie for their PPC spot on platforms like Google’s homepage, which offers limited slots for Google pay-per-click advertising. However, it’s crucial to note that merely increasing the bid amount does not guarantee enhanced prominence for Google PPC ads.

Ad auctions dictate the dynamics of Google pay-per-click and other PPC ads—an automated process employed by search engines to assess the relevance and validity of advertisements featured on their SERPs. A favourable Quality Score for your Google pay-per-click ads is essential to elevate your ad position and reduce your cost per click (CPC).

To attain a high-Quality Score, your pay-per-click ads must align with the interests of your target demographics, incorporate pertinent keywords, achieve commendable click-through rates (CTRs), and direct prospects to an SEO-optimized landing page.

If delving into a PPC audit and initiating your pay-per-click campaign seems daunting, consider entrusting your PPC services to our pay-per-click management company. Let us handle the technical intricacies, ensuring your PPC endeavours yield optimal results.

Enhancing Your Quality Score & Boosting Online Revenue

Edex Internet Marketing Agency is committed to improving your PPC search engine marketing (SEM) objectives. We analyze your PPC campaign metrics, determine your goals, and structure your pay-per-click campaign to attract new visitors to your website while optimizing your PPC management expenses.

Our pay-per-click advertising company is dedicated to guiding you through the intricacies of PPC, seamlessly integrating it with your SEO and online marketing endeavours. Join forces with our pay-per-click management agency to leverage cost-effective PPC advertising services and unlock the potential for increased online revenue.

Why Pay Per Click Marketing Works For Your Business

Maximize Your Brand Exposure and Accelerate Growth

Pay-per-click (PPC) advertising is an exceptionally potent digital marketing strategy for boosting conversions and maximizing return on investment (ROI). Our data driven PPC management services provide valuable opportunities to connect your brand with customers, enhancing profitability. Here are the key advantages of investing in PPC advertising services:

  • Low Barrier to Entry

    Paid search marketing offers a user-friendly guide for marketers and beginners to initiate their ad creation. Even if you're behind competitors in acquiring PPC services, our trusted PPC management firm can swiftly get your campaign up and running.

  • One-time Campaign Promotions

    PPC services enable cost-effective one-time campaign promotions, ideal for introducing new products and services to the online marketplace.

  • Granular Targeting

    Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.

  • Expansive Traction Channels

    Leverage various marketing channels with paid search advertising to reach a vast online audience.

  • Trackable Data

    PPC advertising services provide measurable and trackable data, eliminating guesswork in campaign tracking and reporting.

  • Improved Brand Visibility

    Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

  • Immediate & Consistent Traffic

    PPC management synergizes with SEO for enhanced brand exposure and targeted traffic, offering the fastest method for paid search campaigns.

  • Fast Results

    Immediate results are a significant advantage of PPC advertising services upon campaign The initial three months serve as a testing period, requiring continuous improvement for more favourable results.

  • Quick Experimentation

    PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

  • Total Customization

    Outperform the competition with custom, highly relevant Google PPC campaigns tailored to your target audience.

Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and learn how our SEM agency’s expertise can elevate your competitive advantage.

What is Search Engine Marketing?

Connect with Your Audience and Pay for Results

PPC search engine marketing is a dynamic digital marketing strategy designed to enhance a brand’s visibility on Search Engine Results Pages (SERPs), including platforms like Bing, Yahoo, and Google, particularly for niche keywords. The primary goal is to boost website traffic through optimized ads and drive conversions for the promoted website.


Historically, SEM encompassed Search Engine Optimization (SEO) and paid search marketing. However, contemporary usage restricts the term to exclusively paid search advertising. SEM is interchangeably known as pay-per-click or paid search.

As online shopping gains prominence, PPC search engine marketing emerges as a crucial component of digital marketing. SEM empowers advertisers to pay solely for impressions that translate into actual visitors. Each visitor incrementally contributes to improved organic search rankings, making SEM one of the swiftest means to amplify both traffic and conversions.

How Does SEM Work?

Precision & Impact in Online Advertising

Search Engine Marketing (SEM) operates through sophisticated algorithms employed by search engines to deliver the most relevant search results to users based on location and online activity. Sponsored ads are strategically positioned, appearing either at the top of the Search Engine Results Pages (SERPs) or alongside the first search result.

The cornerstone of PPC search engine marketing is keywords. Identifying brand-related keywords that align with prospective users’ likely search terms is essential for reaching the right audience. SEM takes keyword management a step further by enabling the setting of additional parameters and determining when and to whom PPC ads should be displayed.

Our PPC firm harnesses various SEM platforms like Google AdWords, Bing Ads, and Yahoo Search Ads to showcase your ads prominently on SERPs, connecting your brand with high-intent searchers.

As a reputable pay-per-click advertising firm, we leverage advanced keyword research tools to gather valuable data, including keyword search volume and competition. Once target search terms are identified, we meticulously determine negative keywords—phrases to be excluded from your lists.

Our PPC specialists adeptly structure your account and craft compelling ad copy, ensuring success in the ad auction. SEM empowers you to display ads more frequently at a lower cost. Through continual optimization, improved Quality Scores, and gaining insights into your audience and competitors, we develop competitive PPC campaigns that yield results.

Elevate your website’s visibility and impact. Choose our SEM agency, and let us guide you to success in PPC search engine marketing.

Why is SEM Important in Digital Marketing?

Elevating Your Brand in the Online Arena

Search Engine Marketing (SEM) is paramount in digital marketing, incorporating diverse paid advertising techniques to enhance site prominence and carve a distinctive identity amid intense online competition. The visibility and engagement of your products increase as they ascend higher on search engines.

PPC search engine marketing offers a range of benefits, enabling you to:

Our SEM agency not only elucidates the concept of paid search but also stays abreast of the latest web developments and industry trends. We are dedicated to amplifying your paid search marketing campaigns, guiding you to success in the dynamic digital landscape.

Choose our pay-per-click management company and seize the opportunity to reach and connect with a broader audience.

What is Search Engine Marketing?

Connect with Your Audience and Pay for Results

Since 2016, our PPC management company has been at the forefront, offering comprehensive pay-per-click solutions to numerous businesses and elevating their market performance. Utilizing data and analytics, our PPC advertising agency is dedicated to scaling up your campaigns and achieving your marketing objectives.

Discover how our PPC management agency has transformed the digital marketing game for the big.

Our PPC specialists adeptly structure your account and craft compelling ad copy, ensuring success in the ad auction. SEM empowers you to display ads more frequently at a lower cost. Through continual optimization, improved Quality Scores, and gaining insights into your audience and competitors, we develop competitive PPC campaigns that yield results.

Elevate your website’s visibility and impact. Choose our SEM agency, and let us guide you to success in PPC search engine marketing.

Client's Testimonials

“Top-notch! We want to continue a tight line of communication with our key Edex team members as this creates transparency and a focus on continual improvement  /development.”

“We appreciate all the insights Edex’s team has been giving us. Edex has been an essential part of our success. They will be an essential part of your team and a long-term partner. I highly recommend Edex.”

“Our project manager is amazing. He’s knowledgeable and gets amazing results in a competitive market. They’re transparent and honest, providing reports that accurately reflect the PPC strategy effectiveness.”

Leverage the knowledge and expertise of our PPC specialists in keyword research, PPC ad creation, and pay-per-click campaign management. Contact our PPC agency today, and let’s initiate your PPC audit for success!

PPC Marketing Services

Create Compelling Ads That Generate Reckonable Returns

Keyword Research & Analysis

Our PPC advertising firm employs diverse tools to delve into your customers' search behaviour, predicting keywords likely to be used. We identify target keywords, categorizing them based on industry relevance, search volume, and competition. Expect continuous refinement of your keyword list from our paid search specialists to capture your audience's interest and search intent.

Landing Page Conversion Optimization

Elevate lead quantity and quality with our pay-per-click marketing firm. Our PPC agency merges SEO with PPC best practices to drive desired actions by crafting compelling headlines, utilizing high-performing keywords, and integrating clear calls-to-action (CTAs) on landing pages.

PPC Management

Partner with our pay-per-click firm for stress-free, immediate, and qualified traffic to your landing pages. Our pay-per-click management company handles everything from keyword research and analysis to channel strategy, PPC campaign launch, monitoring, and A/B testing. Opt for our PPC company for conversion-driven campaigns within your budget.

Paid Search Advertising

Enlist our paid search agency's PPC services to position your brand at the pinnacle of search results. Our specialists optimize ad targeting strategies, determine high-value keywords, develop bidding strategies, and track ROI, improving Quality Score, CTR, and impression share.

Ads A/B Split Testing

Our pay-per-click management agency conducts A/B split testing to gauge ad effectiveness. Testing various page elements, like layout, image, headline, and CTA, informs the optimization of future campaigns, enhancing overall PPC performance.

Conversion Rate Optimization (CRO)

Capture target customers at the right time and platform, moving them through the sales funnel. Persuasive ads tested landing page designs, and user-friendly lead capture forms boost Quality Scores and conversion rates. Contact our paid search agency for increased profits without higher ad spending.

Bing & Google Ads Management

Engage ideal customers across search engines for increased traffic and online revenue. Our PPC specialists perform audits, ensuring products and services reach target audiences. We optimize PPC ads, improve SEM targeting, and leverage extensions for higher engagement rates.

Social Media Advertising

Invest in pay-per-click advertising services to enhance brand recognition and reduce marketing costs on social media. Our specialists analyze target audiences, crafting compelling ads utilizing images, videos, and text to improve reach and engagement.

Nextdoor Advertising

Leverage Nextdoor advertising for local customer connections. Our pay-per-click management company manages your Nextdoor business page, crafts professional ads, and creates dedicated landing pages—analytics track metrics for improved campaign results.

Remarketing Campaigns

Get cost-effective results from targeted remarketing campaigns. Identify top-performing campaigns, create ads for high-value customers, and engage site visitors expressing purchase intent.

Amazon PPC

Boost Amazon profit margins with attention-grabbing product and video ads. Utilize our proprietary Amazon AI advertising management system for optimal keyword management, campaign structuring, and ad spending adjustments.

YouTube Ads

Craft memorable YouTube ads with targeted video marketing. Our PPC management company explores advanced targeting options, sets up video remarketing campaigns, and creates engaging in-stream ads, telling unique stories to resonate with the audience.

Collaborate with a pay-per-click management agency that achieves remarkable outcomes.

Why Edex’s PPC Services Are Better Than the Rest

Harness Our Technical Expertise to Expand Your Client Base

Edex Digital Internet Marketing Agency is a reputable pay-per-click firm dedicated to your success. With years of expertise and industry knowledge, we bring commitment and proficiency to every pay-per-click campaign we undertake. From conducting a thorough PPC audit and setting up accounts to managing ads and monitoring campaigns, rely on us to dedicate 101 percent effort to enhance your online performance.

Key Offerings from Our Pay-Per-Click Marketing Agency:

Comprehensive PPC Audit

Our PPC advertising firm ensures that every aspect of your PPC campaign aligns with your goals and complies with industry standards. In-depth PPC audits identify potential campaign issues, allowing us to refine your strategy and enhance campaign effectiveness. Our paid search specialists evaluate key performance indicators (KPIs), account structure, remarketing techniques, and analytics.

Detailed Reporting

As your dedicated pay-per-click marketing firm, we always keep you informed about your online activities and campaign progress. Custom campaign reports cover Google Analytics results, keyword rankings, and overall campaign performance. Our PPC management agency also provides access to a client dashboard for real-time campaign monitoring.

Certified Google Partner

Edex proudly holds a position on the esteemed Google Partners list. Our PPC agency boasts a team of certified Google Ads PPC specialists with extensive industry experience and digital marketing knowledge. Collaborate with our PPC experts for results-oriented Google PPC campaigns that fuel your business growth.

Customer-Focused PPC Company

Our PPC advertising agency prioritizes owning our clients' voices, demonstrating our dedication. In the initial consultation, we ascertain your marketing goals and assess existing campaign performance to provide data-driven recommendations. Monthly meetings with project managers are scheduled, and open lines of communication ensure discussions about your PPC campaign strategy at your convenience.

Multi-Location PPC

Our PPC management firm creates a multi-location PPC structure for businesses serving diverse locations and customer bases. This maximizes ad spending, delivering custom PPC ads to specific target demographics. We organize your PPC campaign per ad group and location, localize callout extensions and site links, and craft personalized ad copies.

Dedicated Pay-Per-Click Specialists

At Edex, we simplify technical, complicated search engine marketing processes for you. Upon partnering with our pay-per-click firm, you receive a single point of contact to manage your PPC campaign and address your queries. Our pay-per-click advertising agency becomes your outsourced online marketing department.

Why Pay-Per-Click Advertising is a Great Investment

Capture Your Target Market with High-Converting PPC Ads

Research indicates that 55 per cent of consumers arriving at retailer sites through pay-per-click ads are more likely to convert than those from organic links. This is attributed to the belief of over 76 percent of individuals that PPC ads simplify the process of finding the information they seek.

With a robust paid search marketing strategy, you can gain conversion opportunities and instant visibility on digital platforms. By partnering with our paid search agency, stay ahead of the digital marketing competition. Here’s why it’s advantageous for your success:

With approximately 2.07 billion online shoppers globally and this number continually rising, leveraging PPC services is a strategic decision to stay competitive amidst the evolving digital landscape.

Ensure your company has a well-crafted PPC marketing strategy in place. Our PPC advertising firm is poised to assist, merging your vision with our paid search marketing expertise to enhance sales opportunities and secure quick marketing wins.

Be sure to wait until competitors snatch your customers. Now is the opportunity to collaborate with our PPC management company and propel your leads and conversions. Contact our pay-per-click advertising firm today for a free quote on your project.

Ready to partner with our pay per click marketing agency?